Danone North America/Stok
Danone North America added to its ready-to-drink line of cold-brew coffee with a new protein-enhanced beverage. Stok Protein Cold Brew Coffee is a mocha-flavored coffee drink that contains 20 grams of protein. It is packaged in a 15-ounce can and has 210 calories.
First Campbell Soup Co. moved its V8 juice brand into the energy-drink category with V8 +Energy and then Sparkling Energy. Now it’s trying the sports-drink angle with new V8 +Hydrate. The new plant-based hydrating drinks will launch in the fourth quarter in three flavors: Strawberry Cucumber, Orange Grapefruit and Coconut Watermelon.
The Coca-Cola Co.
The Coca-Cola Co. celebrated its new partnership in BodyArmor, which moves the sports drink into the Coca-Cola distribution system, with a visit from BodyArmor investor Kobe Bryant. The company also underscored that BodyArmor will continue to operate as an independent company (see related slide, next). Other products featured by Coca-Cola:
- Fairlife’s Core Power High Protein Milk Shakes are now available in five flavors: Chocolate, Banana, Vanilla, Strawberry and Coffee. Each drink has 26 grams of protein.
- Fairlife also launched Core Power Elite High Protein Milk Shakes in two flavors: Chocolate and Vanilla. Each drink contains 42 grams of protein.
- The Odwalla brand has added a Protein Shake line. The drinks are available in Vanilla and Chocolate flavors with 32 grams of protein, and Blueberry with 25 grams.
PepsiCo continued the crossover of its Mountain Dew brand with Mtn Dew Amp Game Fuel. The carbonated soft drink (CSD), energy drink, juice and sports-drink hybrid was sampled in Charged Berry Blast and Charge Cherry Burst flavors. Meanwhile, the drink maker also offered samples of Propel Vitamin Boost in Peach Mango and Strawberry Raspberry flavors, and Gatorade Zero in Berry and Glacier Freeze flavors.
Optimum Nutrition is bringing the branding power of its protein powders to the beverage category in three product lines: Isopure, Amino Energy and Pure Pro 50 high-protein shakes. Zero-carb Isopure contains 20 grams of protein in three flavors: Apple Melon, Grape and Alpine Punch. Amino Energy drinks contain 100 milligrams of caffeine in four flavors: Grape, Watermelon, Blueberry Lemonade and Juicy Strawberry. And Pure Pro 50 contains 50 grams of protein in six flavors: Banana Cream, Chocolate Peanut Butter, Cookies & Cream, Milk Chocolate, Vanilla Bean and Strawberry.
Foundation Fitness Protein Water is a line of drinks looking to make its way from health-food stores into convenience stores. The 11-ounce drinks contain 20 grams of protein and are available in several flavors, including Chocolate, Vanilla, Mocha, Orange Mango, Tropical Punch and Peach Tea.