Beverages

7-Eleven Launches Tetra Pak Wine Box

Plot and Point comes in chardonnay, pinot grigio
Plot and Point wine
Photograph courtesy of 7-Eleven

IRVING, Texas —7-Eleven has released a new on-the-go wine for the summer.

Plot and Point wine comes in chardonnay and pinot grigio and is packaged in a Tetra Pak container with a screw cap, making it easy to pack and sip, the convenience-store chain said.

The medium-bodied chardonnay has aromas of green apple, pineapple and a touch of oak, while the pinot grigio is light and crisp, with notes of citrus and flavors of apple and peach, 7-Eleven said. Each variety has an alcohol by volume (ABV) of about 12% and is available at participating 7-Eleven stores.

Plot and Point comes in a 500-milliliter box, which equals about three glasses of wine, the company said.

When it comes to beverages, 7-Eleven continues to innovate across all categories, and that includes alcohol beverages, said Amy Werth, senior director of 7-Eleven private brands. This year, perhaps as never before, summertime beckons with picnics in the park, outdoor events and backyard barbecues. We wanted to offer our customers great-tasting wine in a portable, unbreakable container that they can take along on their adventures. Best of all, Plot and Point wine proves customers dont have to sacrifice taste and quality for convenience.

7-Eleven’s other private-label wine brands include Sip Sip Hooray, Trojan Horse, Yosemite Road and Voyager Point.

Want breaking news at your fingertips?

Get today’s need-to-know convenience industry intelligence. Sign up to receive texts from CSP on news and insights that matter to your brand.

Related Content

Trending

More from our partners