BOSTON -- The Boston Beer Co. will reach into its vault later this year to bring back two discontinued styles of its Samuel Adams beer for a limited time, and it's asking consumers which brews those should be.
Through online and in-person voting, drinkers will determine which two brews will emerge from the Samuel Adams vault for national distribution in early 2016.
Here’s how craft-beer drinkers can make their voices heard:
- Starting May 11, craft-beer drinkers can visit http://www.samueladams.com/drinker-favorites to select their four favorite brews (out of 16 possible options), that they’d like to see back on shelves. Drinkers can return once a day to vote for their favorites.
- After voting closes on May 25, Samuel Adams will tally the votes and brew the four beers that get the most votes.
- The four finalist brews will be poured in July and August at the Boston Brewery and select beer festivals nationwide, and a final round of online voting will take place during the summer, where drinkers can vote for the two final winning brews.
- The two beers that get the most votes will be declared winners and re-released in the January 2016 Samuel Adams Variety Pack.
“We’ve been brewing boundary-pushing beers for over 30 years, but with innovation comes the inevitability of having to tuck away the recipes for some our favorite brews to save for another day,” said Samuel Adams founder and brewer Jim Koch. “We hear from our drinkers nearly every day asking us to re-release their favorites, so we’re excited to make these brews available once again on a national level.”
The 16 brews from the Samuel Adams vault include:
- Black & Brew Coffee Stout (2011)
- Black Lager (2004)
- Blackberry Witbier (2008)
- Honey Porter (2002)
- Mighty Oak Ale (2011)
- Pale Ale (1999)
- Brown Ale (2005)
- Cranberry Lambic (1990)
- East West Kolsch (2011)
- Revolutionary Rye Ale (2010)
- Rustic Saison (2011)
- Scotch Ale (1995)
- Vienna Lager (2002)
- Weiss Bier (2001)
- Golden Pilsner (1996)
- Hefeweizen (2003)
The Boston Beer Co., Boston, began in 1984 with a generations-old family recipe that Koch uncovered in his father’s attic. Today, the Boston Beer Co. brews more than 60 styles of beer.