MCLEAN, Va. -- Anheuser-Busch grabbed the top spot in USA Today's Super Bowl Ad Meter for a record ninth year in a row.
Anheuser-Busch's ad featuring crabs worshiping a cooler of Budweiser on the beach was the most popular, according to the newspaper's Ad Meter. Volunteers gave the ad a score of 8.56 (on a scale of 0 to 10).
The top five ads (and rating):
1. A-B: Crabs worship a cooler of Budweiser on the beach (8.56).
2. A-B: Stray dog makes good in Clydesdale parade (8.29).
3. A-B: Guy throws real rock in rock, paper, scissors game (8.28).
4. Frito-Lay: Live the flavorwinner of online voting for best homemade Doritos ad (7.95).
5. A-B: Immigrants learn how to ask for Bud Light (7.87).
USA Today's 19th annual Ad Meter was held in Houston and McLean, Va., during the Super Bowl on February 4. Volunteers charted their second-by-second reactions to national Super Bowl commercials. The 238 volunteers used hand-held meters to register how much they liked or disliked an ad. A computer averaged the scores continuously.
Previous Ad Meter winners:
2006. A-B: Secret refrigerator stocked with Bud Light (8.39).
2005. A-B: Pilot jumps out of airplane for Bud Light (8.65).
2004. A-B: Owners demonstrate how their dogs fetch
Bud Light (9.04).
2003. A-B: Replay (8.99).
2002. A-B: Satin Sheets (9.11).
2001. A-B: Cedric's dream date (8.63).
2000. A-B: Rex the Dog recalls his worst day (8.09).
1999. A-B: Separated at Birth (8.01).
1998. Pepsi: Flying Geese (9.08).
1997. Pepsi: Dancing bears (8.22).
1996. Pepsi: On security camera, Coke driver nabs Pepsi (9.42).
1995. Pepsi: Boy gets sucked into bottle (9.66).
1994. Pepsi: Chimp escapes lab, hits the beach (9.34
1993. McDonald's: Jordan and Bird shoot hoops (9.00).
1992. Nike: Bugs Bunny and Michael Jordan team (8.51).
1991. Diet Pepsi: Ray Charles' new jingle catches on (8.52).
1990. Nike: Famous announcers call imaginary game (8.17).
1989. American Express: Dana Carvey and John Lovitz travel to the
Super Bowl (7.52).
To view ads and see results, click here.
Separately, digital video recorder (DVR) creator TiVo announced this year's top Super Bowl broadcast moments, prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game.
The top-10 rated commercials of this year's game were:
1. Bud Light: Language Course with Carlos Mencia
2. Bud Light: Rock Paper Scissors
3. FedEx: Don't Judge
4. Nationwide: Kevin Federline Rollin' VIP
5. Doritos: Crash the Super Bowl
6. CareerBuilder: Office Jungle
7. Blockbuster: Mouse
8. Doritos Crash the Super Bowl: Checkout Girl
9. Chevrolet: Everybody Loves a Chevy
10. Schick: Quarto Science
Once again, the commercials were the big winner with the top spots drawing more viewership than any of the action on the field, said Todd Juenger, vice president and general manager of audience research and measurement at TiVo. The broadcast was a real reflection of the dramatic shift in our media culture; the time was ripe for the best user-generated spots to join the ranks of the best professionally developed spots. Both of the Doritos contest winners ranked among the top-10 most-viewed commercials by TiVo subscribers.
The broadcast of the game is one of the biggest watch-from-home events of the year, TiVo said.
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