ExtraMile convenience stores will now feature Splash Beverage Group Inc.’s Copa di Vino single-serve premium wines and Pulpoloco Sangria in more than 650 locations throughout the western United States, including California, Washington, Oregon, Arizona, Nevada and Alaska. The launch will feature six varietals of Copa di Vino premium wine and two varietals of Pulpoloco sangria. Stores will be set beginning in mid-June, Splash Beverages said.
“This additional retail win with ExtraMile will bring the Copa di Vino brand to tens of thousands more shoppers during this busy travel summer season. Copa di Vino has expanded its availability through new chain retail activations this spring at a rapid pace, which is a credit to the brand and the distribution network we have worked so hard to build and align with,” Bill Meisner, Splash Beverage’s president and chief marketing officer, said.
“Retail chain activation is a growth pillar in 2024, and we welcome and are thankful for the opportunity with this multi-state chain retailer, ExtraMile Convenience,” said Robert Nistico, Splash Beverage’s chairman and CEO, commented. “We are excited for the opportunity and support of our brands at The Splash Beverage Group. This chain support adds to our availability and footprint as we continue to push across the country. ExtraMile is extremely valuable to us and we appreciate their support.”
Fort Lauderdale, Florida-based Splash Beverage Group owns a portfolio of alcohol and nonalcohol beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria and performance hydration and recovery drinks.
- ExtraMile is No. 8 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Jacksons Food Stores is No. 26. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
Pleasanton, California-based ExtraMile is a joint-venture franchising company with ownership shared between Chevron USA, San Ramon, California, and Jacksons Food Stores, Meridian, Idaho. It is focused on growing the ExtraMile c-store brand within the Chevron and Texaco fuels network through franchising. The stores are in seven western states—California, Washington, Oregon, Idaho, Utah, Nevada and Arizona—and two southeastern states, Alabama and Mississippi.
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