LAKE ZURICH, Ill. -- Beth Decker, senior manager of key accounts for Insight Beverages, passed away on February 8. "Beth had been fighting a courageous battle against cancer since last fall, but her sudden passing comes as a complete shock to all of us. Unfortunately, her most recent course of aggressive treatment had unexpected side effects that she was not able to overcome," the company said in a letter to its business partners.
"All of us at Insight Beverages are deeply saddened by this news," the letter continued. "We can think of no one who personified our company and [image-nocss] its values better than Beth. Beth seized every day with passion, determination, boundless energy and a great sense of humor, and her optimism was truly contagious. In the beverage industry, Beth build an outstanding reputation for customer partnerships and category expertise. She had a unique and effective style that expertly blended professionalism, relationship-building and personal warmth."
"We were blessed and privileged to have Beth as a friend, partner and colleague and we will miss her dearly. We know all of you would say the same. Our fondest memories of Beth will live on and, as a company, we will strive to honor Beth's memory by continuing to serve her customers as she would have. We will enthusiastically press on toward new frontiers having learned valuable lessons from her. Beth would want it no other way."
"Many of you may not have known that Beth's last name was actually Colnitis, as she was married to the brother [Dave] of one of the company's owners. She did not want many people to know this, preferring instead to be known for her personal achievements at work. This is yet another testimony to per professionalism and work ethic."
A memorial service for Beth will be held on Sunday, Feb. 15, 2009, in Gurnee, Ill.
Lake Zurich, Ill.-based Insight Beverages provides customers with business solutions through a variety of specialized, proprietary products and custom services. The company manufactures and distributes cappuccino, hot chocolate, frozen cappuccino, barista products, fruit smoothies, frozen granita, tea products and iced coffee.
CSP Daily News sends condolences to her family, her friends and her colleagues.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.