Fiesta Jones, a new soda line intended specifically for convenience stores, is about to hit the market from craft soda maker Jones Soda Co. The line features four Latin-inspired flavors with less than half the calories and sugar of standard sodas. It will be sold in resealable screw-top aluminum bottles.
Launching in c-stores this month, Fiesta Jones will be available in Watermelon Strawberry, Mango Passion Fruit, Coconut Lime and Guava Berry flavors. Each 16-ounce bottle contains 80 calories and 19 grams of sugar with no caffeine and no artificial colors.
Fiesta Jones will be available through food redistributor Dot Foods, Mount Sterling, Illinois, and from direct-store delivery (DSD) or broadline distributors. Ultimate Sales, Savannah, Georgia, is Jones Soda’s convenience broker.
“Convenience-store operators have told us that their shoppers want a soda with big taste, fewer calories and a resealable package. Nothing in the market met that description, so we developed Fiesta Jones to fill the whitespace,” said David Knight, CEO of Jones Soda. “This line gives us an opportunity to establish a strong presence in the c-store channel for the first time in many years and adds another key building block in the strategic initiatives we are implementing to expand beyond our craft soda roots.”
Those initiatives include new product introductions including launches of Jones’ first cola and zero cola products as well as an all-natural, lower-sugar prebiotic beverage called Pop Jones last month. Other recent additions to the Jones Soda portfolio include Jones Minis, 7.5-ounce cans of four favorite Jones flavors; Jones+, featuring popular Jones flavors with added caffeine; and Spiked Jones, hard craft soda combining six of Jones’ pure cane sugar soda flavors with hard ciders.
Jones also is seeing growth in its crossover Mary Jones cannabis brand in legal cannabis markets as well as in the HD9 space entered earlier this year, the company said.
Launched in 1996, Seattle-based Jones Soda develops sodas and cannabis-infused beverages. It markets a portfolio of sodas, mixers and wellness beverages under the Jones Soda brand as well as a line of cannabis beverages and edibles leveraging Jones’ trademark flavors under the Mary Jones brand.
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