Sugar Cookie Is New Flavor From Jones Soda Co.

Turkey & Gravy beverage makes return for special holiday release
Jones Soda Co. flavors: Turkey & Gravy, Sugar Cookie
Photograph courtesy of Jones Soda Co.

SEATTLE — Two seasonal flavors, one new, one old, are being released now by Jones Soda Co.

Sugar Cookie Soda features a blast of fresh-out-of-the-oven frosty cookie goodness that complements holiday baking, the Seattle-based company said.

Turkey & Gravy Soda, which debuted in 2003, delivers the traditional Thanksgiving entree in liquid form, Jones said.

“The one-of-a-kind flavor was released for the first time in a decade last year for Jones’ 25th anniversary, selling out almost immediately, and is returning by popular demand,” the company said.

The sweet and savory holiday “twofer” is part of Jones’ Special Release program, which offers “a rotating series of limited-edition sodas that showcase the company’s fun brand personality as well as its skill in creating the unique flavors that have kept it at the top of the craft soda category for nearly two decades,” Jones said.

Both flavors are available in single bottles for a suggested $1.79 and four-packs for $5.99.

“We introduced our Special Release program in 2021 as a way to raise brand awareness, continue expanding our customer base, and drive incremental sales as well as increased basket sizes to support a strategic growth plan that has delivered eight consecutive quarters of increased revenues and profitability to date,” said Eric Chastain, president of the Jones Soda Beverage Division. “These two novelty holiday flavors continue to support those objectives while also reinforcing the offbeat brand identity that has shaped the business from day one.”

Previous special release sodas have included Birthday Cake, Pineapple Cream, and Crushed Melon, all from the brand’s archives. The Crushed Melon Special Release featured mixed martial artist Julianna Pena, the UFC Women’s Bantamweight champion whose ability to crush her opponents was a perfect fit for the flavor, Jones said. 

Plans are for three special releases in 2023.

Jones Soda markets and distributes premium beverages under the Jones Soda and Lemoncocco brands. It is known for its premium sodas and packaging that incorporates photos sent in from its customers.

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