NEW YORK -- This Thanksgiving, Michelob Ultra is celebrating the more than 1 million Americans who get their fitness in before the feast begins by rewarding Turkey Trotters with beer. Michelob Ultra, the brand that believes in both being fit and having fun, is asking Trotters across the country to share how they #WillRunForBeer on one of the most gluttonous days of the year.
To participate, consumers 21 and older in select markets across the country are invited to follow @MichelobUltra on Twitter or Instagram and share a photo from their Turkey Trot using #WillRunForBeer and tagging @MichelobUltra.
With 95 calories, 2.6 carbs and no artificial colors and flavors, Michelob Ultra celebrates those who live an active, balanced lifestyle and is helping Americans feel guilt-free on a day when the average American will consume upward of 4,500 calories. In recent years, Turkey Trots have become synonymous with the holiday. And with more than 1,300 races held in cities nationwide, Thanksgiving now marks the largest race day of the year, bringing together more than 1 million runners to compete.
“Running is a passion point for our drinkers, and we’re excited to bring a new reward to what’s become the biggest race day of the year by toasting Turkey Trotters across the country,” said Azania Andrews, vice president, Michelob Ultra. “Thanksgiving is a day of gratitude and indulgence with friends and family, and we are excited that Ultra is a way to bring balance to the table.”
To redeem their beer, consumers will receive a Drizly promotion code.
The #WillRunForBeer promotion comes on the heels of Team Ultra, a team of 95 beer-loving runners that competed in the 2018 TCS New York City Marathon as part of the brand’s ongoing sponsorship of the race.
Michelob Ultra is a product of Anheuser-Busch, New York.