MILWAUKEE -- This fall, Miller Lite is introducing a 16-oz. aluminum pint bottle. The aluminum pint, designed by Broomfield, Colo.-based Ball Corp., is intended for off-premise retailers, with a focus on convenience stores. The package will be sold as part of a nine-pack.
The pint's wider opening provides a smoother flow to enhance the taste experience, the aluminum cools like a can and the resealable closure helps lock in freshness. Grant Leech, vice president of marketing for Miller Lite, said, "This package drinks like a bottle and cools like a can to deliver an invigorating taste experience."[image-nocss]
The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year. Test markets for the Miller Lite aluminum pint are Alabama, Arkansas, Dallas, Florida, Houston, outstate Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Virginia and outstate Wisconsin.
MillerCoors will support the debut of the Miller Lite aluminum pint with television, radio, out-of-home and online advertising, as well as a variety of retail point-of-sale and merchandising materials.
Milwaukee-based MillerCoors is the second largest beer company in America. Led by two of the best-selling beers in the industry, Miller Lite and Coors Lite, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Co., Blue Moon Brewing Co. and the Blitz-Weinhard Brewing Co. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Co.
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