Parker’s Opens Its First Liquor Store

Pandemic’s effect on alcohol sales a major factor in decision to launch Parker’s Spirits
New Parker's Spirits store
Rendering courtesy of Parker's Corp.

SAVANNAH, Ga. — Convenience-store company Parker Corp. is opening its first liquor store, Parker’s Spirits, in Pooler, Ga., next to an existing Parker’s c-store.

The liquor-focused brand under the Parker’s umbrella will offer a selection of premier wines, craft beers, collectible bourbons and other packaged beverages. The Savannah, Ga.-based retailer expects to expand the concept throughout Georgia and South Carolina, it said.

“The pandemic’s impact on alcohol sales was a major factor in our decision to launch Parker’s Spirits, but we’ve also taken notice of millennials’ growing preference for spirits,” said Brandon Hofmann, COO at Parker’s. Alcohol sales outside of bars and restaurants increased by 24% during the pandemic, according to Nielsen.

“From our selection of collectible bourbons and craft beers to our inviting, elegant store design, the new Parker’s Spirits location is geared toward anyone who appreciates a well-curated selection of quality spirits," he said.

The liquor store features the same quality and cleanliness as a Parker’s c-store with new architecture, custom fixtures, coffered ceilings, under-lit countertops and wide aisles, the company said.   

“After 45 years building an award-winning convenience store brand, we’ve strengthened our commitment to customer service and are always looking for creative ways to improve, innovate and grow,” said Parker’s founder and CEO Greg Parker. “By opening Parker’s Spirits, we hope to elevate the liquor store experience and to raise the standard—much like what we’ve done in the convenience-store industry—and to underscore our dedication to customer service, state-of-the-art store design and signature Southern style.”

Parker's is a chain of 68 regional, large-format c-stores operating under the Parker's, Parker's Market and Urban Gourmet banners in Georgia and South Carolina. Parker’s Kitchen, the company's food-centric brand, serves hand-breaded Southern Fried Chicken Tenders as well as made-from-scratch mac ‘n’ cheese, a breakfast bar and daily specials.

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