PepsiCo is celebrating women during Women’s History Month by featuring images of 28 of the company’s frontline employees—including truck drivers, warehouse staff and merchandisers—to replace traditional beverage brands on sides of trucks servicing North America.
“Women play a valuable role in PepsiCo's frontline, and the opportunity for them to continue to power our supply chain is an opportunity for both PepsiCo and the communities we serve,” said Karen Jordan, chief supply chain officer at PepsiCo Beverages North America. “History has shown us that women have the ability to transform industries and so it's exciting to see progress and to be able to recognize these women across North America on our trucks, one of our most widely seen assets.”
The campaign, called She Is PepsiCo, aims to celebrate and empower women, showcase their transformative abilities and help recruit even more into frontline roles, the Purchase, New York-based company said.
The 28 associates are from 20 different cities across the United States and Canada and exemplify leadership and dedication to their teams and communities. Each honoree will be celebrated with a personalized delivery truck wrap that shows the women in their work setting. These delivery trucks that normally carry images of brands such as Pepsi, MTN DEW and Gatorade, will now feature the faces of the women honorees across North America as the trucks carry products along regular business routes.
Beginning in 2022, PepsiCo invested in a multi-market television and digital advertising campaign featuring females in frontline careers, which drove a double-digit increase in frontline women hires, most notably in warehouse loaders, said the company.
“Representation matters,” said Andrea Ferrara, chief human resources officer for PepsiCo Beverages North America. “Women need to see themselves in roles to understand the doors that are open for them. As leaders, we are committed to applying the same rigor and care to the employee experience at the frontline as we are at all levels of the organization.”
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