Stella Artois Introduces Sparkling Spritzers

Beer brand expands to meet cocktail culture
stella artois spritzer
Photograph courtesy of AB InBev

NEW YORK AB InBev’s Stella Artois is welcoming spring this year with the launch of a brand-new Stella Artois Spritzer.

New to the Stella Artois family and in line with the trend of sweeter, cocktail-like drinks taking share from beer, Stella Artois Spritzer is an effervescent dry cider made from a blend of crisp apples and hibiscus flavors, according to the company. It has a clean, sparkling taste, with 3.5% alcohol by volume, and is now available nationwide.

Stella Artois Spritzers come in six-packs of 12-ounce slim cans.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says


More from our partners