Category Management Handbook

Foodservice: Shelf-Stable 2016

Where the Gains Are: Shelf-Stable

C-store sales, 52 weeks ending Dec. 27, 2015

According to IRI, c-store dollar and unit sales of soup rose nearly 4% in 2015. Unit sales of cold cereal rose 1.5%, but dollars were off slightly.

* Percent change from a year ago


Distributor Data: Edible-Grocery Shipments

Calendar year 2015

In 2015, McLane's average shipments of edible groceries per store per week rose 2.5 percent. 

SegmentAPSW***APSW Dollar GrowthPCYA*
Breakfast foods$12.47($0.12)(1.0%)
Prepared foods$11.25$0.040.3%
Noodle/pasta bowls$10.38$0.151.4%
Condiments$6.99$0.446.8%
Other grocery$16.13$0.885.8%
Total edible grocery$57.21$1.392.5%

Source: McLane Co. | * Percent change from a year ago | *** Average shipments per store per week


Ready-To-Eat Cereals

C-store sales, 52 weeks ending Jan. 20, 2016

Nielsen figures show c-store sales of ready-to-eat cereal off slightly.

Cup UPCs

UPCC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
Kellogg's Frosted Flakes (2.1-oz.)$8.3(2.9%)5.6(2.9%)
General Mills Honey Nut Cheerios (1.8-oz.)$7.1(2.2%)4.8(2.1%)
General Mills Cinnamon Toast Crunch (2.0-oz.)$4.83.2%3.32.9%
Kellogg's Froot Loops (1.5-oz.)$4.70.8%3.20.9%
General Mills Lucky Charms (1.7-oz.)$4.23.8%2.94.7%
Total**$95.8(0.2%)42.81.0%

Box UPCs

UPCC-store sales ($ millions)PCYA*Unit sales (millions)PCYA*
General Mills Cinnamon Toast Crunch (12.2-oz.)$6.4(0.9%)1.4(1.0%)
Kellogg's Frosted Flakes (10.5-oz.)$6.1(1.9%)1.2(2.2%)
General Mills Lucky Charms (11.5-oz.)$5.5(8.7%)1.1(9.1%)
General Mills Honey Nut Cheerios (12.25-oz.)$5.4(9.5%)1.1(10.8%)
Kellogg's Froot Loops (8.7-oz.)$2.8(10.5%)0.6(9.3%)

Sources: The Nielsen Co., Kellogg Co. | * Percent change from a year ago | ** Including UPCs/brands/families not shown


Foodservice: What to Watch

Menu Trends

Frozen/Refrigerated

CMOY: Andre Benoit

View the full 2016 Category Management Handbook

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