Beverages

PepsiCo Americas Beverages Names CMO, President

Beraud to lead joint ventures

PURCHASE, N.Y. -- PepsiCo Americas Beverages announced that Jill Beraud, who served most recently as global chief marketing officer for PepsiCo, has been named chief marketing officer and president of its joint ventures.

Beraud succeeds Dave Burwick, chief marketing officer for PepsiCo Americas Beverages' North America beverages division, who confirmed his decision to leave the company. Beraud will report to Massimo d'Amore, CEO of the company.

Beraud will be responsible for PAB's marketing efforts in both North America and Latin America, as well as PepsiCo's beverage [image-nocss] joint ventures in North America, including its partnerships with Unilever in ready-to-drink teas and Starbucks in coffee. Along with this move, Sarah Robb-O'Hagan, chief marketing officer for Gatorade, will report to d'Amore.

Beraud joined PepsiCo in December 2008. She had spent the previous 13 years at Limited Brands, most recently as chief marketing officer of Victoria's Secret. Prior to Limited Brands, Beraud worked in licensed products, advertising, and management and consulting. She also spent five years early in her career in brand management at Procter & Gamble.

"As much as we will miss Dave, we are delighted to have someone of Jill's marketing and advertising experience, built over more than 20 years at some of America's most highly regarded marketing companies," said d'Amore. "Jill has worked on dozens of different brands spanning apparel, food, beverages, publishing, entertainment and more. She is an innovative thinker and an exceptional leader, and I am excited to be working with her to grow our total refreshment beverage portfolio."

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