'Donuts' Don't Do It for Dunkin'

What does doughnut chain "run on"?

Dunkin Go Donuts doughnuts snack coffee (CSP Daily News / Conveniwence Stores / Foodservice)

CANTON, Mass. -- For a company with "donuts" in its name, the circular bakery items are not paying the bills. In fact, doughnuts account for only 8% of Dunkin Donuts' bottom line.

Coffee, Coolatas and other high-margin beverages mean a lot more to the quick-service restaurant (QSR) chain than baked goods, according to a report by The Boston Globe. Beverages contribute 65%; sandwiches, bagels and other products contribute 27%; and coffee makes up the rest.

For a look into the secret world of the Dunkin' Donuts franchise kings, click here to view the full Boston Globe report.

Another example of Dunkin' Donuts diversification is the introduction of the Dunkin' Go Bar, a pre-packaged, chewy granola bar made with the flavor of the brand's Original Blend Coffee.

At 220 calories with seven grams of protein, eight B-vitamins and 12 grams of whole grains, the Dunkin' Go Bar is a convenient snack for people who are busy and on-the-go.

Dunkin' Go Bars will be available at participating Dunkin' Donuts' restaurants beginning on National Coffee Day, Sept. 29. The chain will sell the new Dunkin' Go Bars exclusively at the counters of participating Dunkin' Donuts restaurants as a permanent part of the brand's grab-and-go menu.

In recent years, Dunkin' Donuts has expanded its snack options offered at its counters, including bananas, cups of Munchkins doughnut hole treats and more.

To further enhance the brand's grab-and-go options, Dunkin' Donuts also has announced a partnership with Wrigley Foodservice to make Orbit gum and Altoids mints available for purchase at participating Dunkin' Donuts restaurants throughout the United States. The chain will sell Altoids mints and Orbit gum from a customized display that also features the new Dunkin' Go Bar and other grab-and-go items.

The partnership is effective Oct. 1.

"The launch of our new Dunkin' Go Bar and Wrigley partnership reinforces our position as the brand best meeting the needs of busy people seeking innovative choices to keep running throughout the day," said John Costello, Dunkin' Brands' president of global marketing and innovation. "Expanding our grab-and-go offerings to provide a variety of convenient, satisfying snacks as a bridge between meals is an extremely important part of our growth strategy as we continue our national expansion and cater to more and more on-the-go guests."

Dunkin' Donuts has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., it is part of the Dunkin' Brands Group Inc.