General Merchandise/HBC

Ultimate Game Card Hits Canadian 7-Eleven Shelves

Retailer offering PayByCash's online multiplayer game prepaid card
CHARLOTTESVILLE, Va. -- Ultimate Game Card, an online multiplayer game prepaid card, is now available in all Canadian 7-Eleven stores in a $20 denomination. Ultimate Game Card is the only card accepted by more than 300 online multiplayer games and sold in more than 21,000 major retail stores in Canada and the United States, its developer said.

Developed and supported by PayByCash, a subsidiary of PlaySpan Inc., Ultimate Game Card lets customers make fast payments for online entertainment without submitting financial information over the Internet.

Kevin Higgins, president [image-nocss] of PayByCash said, "Ultimate Game Card is as instant as a credit card, accessible all across the United States and Canada, and easy to use for online game players of all ages."

He added, "With the help of our distributor, InComm, our Canadian customers now have access to the fastest-growing game card in North America. Canadian gamers can now pay for their online games in the time it takes to run to the convenience store."

PayByCash, now protected by PaxGuard, offers more than 70 payment methods with a global reach. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including Ultimate Game Card. PayByCash handles all foreign currency acceptance and alternate payment option customer support.

PlaySpan is a major game industry publisher-authorized in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods, the company said.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Va., Cincinnati and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures

Atlanta-based InComm is a leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its point-of-sale transaction technology and payment solutions for retail product sales and customer experiences. With more than $8 billion in retail sales transactions processed in 2007, InComm is the a major provider of gift cards, prepaid wireless products, financial debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand.

Dallas-based 7-Eleven Inc. licenses nearly 500 stores in Canada to 7-Eleven Canada Inc., Burnaby, B.C.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Foodservice

Opportunities Abound With Limited-Time Offers

For success, complement existing menu offerings, consider product availability and trends, and more, experts say

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment

Technology/Services

C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

Trending

More from our partners