BOSTON -- The Boston Athletic Association (BAA) has announced the beginning of a long-term sponsorship agreement with Clif Bar to become the official sports nutrition food of all BAA events, including the Boston Marathon.
Clif Bar & Co. will provide runners in April's Boston Marathon with its Clif Bar products before, during, and after the running of the historic race. The 119th Boston Marathon will be held on April 20, 2015.
With Clif Bars served pre-race at the Athletes' Village, Clif Shot Bloks Energy Chews sampled at the John Hancock Sports and Fitness Expo, Clif Shot Energy Gel at Mile 17 to boost runners through the Newton Hills and Clif Builder's high-protein bars beyond the finish line on Boylston Street, Clif Bar is committed to helping all Boston Marathoners run their best race. The brand will also provide nutrition to runners at the BAA's other major events, including the BAA. 5K in April, the BAA 10K in June and the BAA Half Marathon in October.
"When we look for new partnerships, we look for those which provide and enhance the experience for our runners and share our mission for improving health," said BAA executive director Tom Grilk.
In addition to its activation on Marathon Monday, Clif Bar will be present along the course in the weeks leading up to the Boston Marathon to inspire, encourage and provide energy for those training for the Boston Marathon. Clif Bar will also engage with runners at three pre-race Boston Marathon training clinics and at the John Hancock Sports & Fitness Expo on Marathon Weekend. The brand has also committed to supply Clif Bars to race-day volunteers who will be working in the finish area of the Boston Marathon.
"Clif Bar is honored to partner with the BAA and support the running community at one of the most respected and celebrated road races in the world," said Kevin Cleary, CEO at Clif Bar & Co. "Providing runners with sports nutrition for athletic performance during training and on race day is a privilege for our brand. Many of us at Clif Bar have run the Boston Marathon, and we hope our food will help race participants achieve their fitness and nutrition goals, while embracing and inspiring adventure along the way."
Clif Bar will also engage with BAA runners in digital and social media activations throughout the course of the year. Working with the BAA and the eight cities and towns along the Boston Marathon's course, Clif Bar will continue to increase its race presence in future years.
The Boston Marathon is part of the World Marathon Majors, along with the international marathons in Tokyo, London, Berlin, Chicago and New York. More than 60,000 runners will participate in BAA events in 2015.
Emeryville, California-based Clif Bar & Co. is a leading maker of organic foods, snacks and drinks including Clif Bar energy bar; LUNA, The Whole Nutrition Bar for Women; and Clif Kid, Nourishing Kids in Motion.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.