TUCKER, Ga. -- Heather R. Waller has joined the Flowers Specialty Snacks Sales team as regional sales manager for convenience stores. Flowers Bakeries sells the Mrs. Freshley's brand of snack cakes and pastries to retail, convenience and vending customers nationally.
From her office in Dallas, Waller is responsible for broker accounts and developing new business in Flowers' western region. "Heather has extensive sales experience in the consumer goods industry and is driven to provide customers with the best service possible," said Jeff Blalock, Flowers Specialty Snack's [image-nocss] vice president of sales. "We're pleased to have her join our team."
Waller joined Flowers from Russell Stover Candies, where she served as a sales representative working out of Waco, Texas. Prior to that, she worked for nine years with R.J. Reynolds as an account manager and retail sales representative working out of Oklahoma, Texas and Florida.
Flowers Bakeries is the operating segment of Flowers Foods. Headquartered in Thomasville, Ga., Flowers Foods, with annual sales of nore than $2.6 billion, is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers. Flowers operates 40 bakeries that are among the most efficient in the baking industry. The company produces, markets and distributes fresh bakery products that are delivered to customers daily through a direct-store-delivery system serving the Southeast, Mid-Atlantic and Southwest as well as select markets in California and Nevada. The company also produces and distributes fresh snack cakes and frozen breads and rolls nationally through warehouse distribution. Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's.
Mrs. Freshley's snack cakes are available in single-serve and multi-serve packages in supermarkets, c-stores and vending machines across the country.
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