SANTA CLARA, Calif.-- Robinson Oil Co.'s Rotten Robbie convenience store chain based in Santa Clara, Calif., has signed a deal with Smoker Friendly International LLC to be an authorized dealer. Rotten Robbie will co-brand with Smoker Friendly in its tobacco category.
Rotten Robbie will be the exclusive retailer for SF/Smoker Friendly private-label tobacco products in its 34-store chain in that region of northern California.
"We believe this is a great opportunity for both companies to serve tobacco consumers around northern California with outstanding tobacco products [image-nocss] and tobacco accessory offerings," said Mary Szarmach, vice president of trademarketing for Boulder, Colo.-based Smoker Friendly International.
Smoker Friendly licenses more than 760 stores across the United States with The SF Private-Label Tobacco family.
Smoker Friendly is America's largest cigarette and tobacco store (CTS) retailer. The Smoker Friendly Authorized Dealer Program is designed for existing retail tobacco store operators who wish to market their own brand of competitively priced private-label products within an exclusive territory that is geographically protected. This program is for the tobacco retailer who would like the advantages of a buying group; wants more interaction with other cigarette and tobacco store retailers including information and idea sharing; clout with manufacturers; and the greater synergies that a nationally known private-label brand like Smoker Friendly provides.
Robinson Oil Corp. is the parent company of Rotten Robbie stores in California, mostly in the San Francisco Bay area; Most locations range in size from 2,000 square feet to 3,000 square feet, while some are kiosks and snack shops. Several locations offer car washes. All locations offer gasoline and diesel fuel sold under the proprietary Rotten Robbie brand.
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