ST. LOUIS -- Anheuser-Busch Inc. announced changes to its management structure, all designed to enhance the company's connection to consumers and its presence as the producer of the world's top-selling brands of beer.
August A. Busch IV, president of Anheuser-Busch Inc., announced the creation of a new position: executive vice president, global industry development. This newly created position will be responsible for representing Anheuser-Busch with alcohol beverage industry groups nationally and abroad, and will work to enhance the overall image [image-nocss] of the beer industry with both the public and within the industry.
Because this individual will serve such an important function in representing the beer company, finding the right person to take on the role was a challenge, said Busch. I am pleased to announce that Robert C. Lachky, currently vice president of brand management and director of global creative, has accepted the position, which will report directly to me.
Lachky expressed appreciation for the chance to develop this new role. I am excited and inspired by the challenge that has been put before me, he said. And, after leading our creative team to seven consecutive wins in the Super Bowl's USA Today Ad Meter Poll, I am grateful to be leaving my job as head of brand creative on a high.
Assuming Lachky's prior position as vice president of brand management will be Marlene V. Coulis. Coulis is the first woman and the first Latino in the company's history to hold this position.
I am thrilled to have Marlene advance to this new role, said Busch. She brings with her not only an extensive background in consumer research and brand marketing, but a decidedly new perspective on connecting with today's contemporary adult consumer.
Coulis, who has been with the company for 13 years, has held prior positions in geographic marketing, new product/brand development and marketing research. Her current position is vice president of marketing planning and research and customer satisfaction. She will report to Michael J. Owens, Vice President of Sales and Marketing for the company.
Meanwhile, the company also promoted Mamie Haynes to director of retail sales development and trade communications. In her new role, Haynes will direct and implement the strategic and tactical direction for A-B's trade advertising and participation in major trade shows, trade association events, trade press events and retailer conventions.
Based in St. Louis, Anheuser-Busch is the leading American brewer holding 50% of the U.S. beer market.