Alimentation Couche-Tard Inc. revealed its five-year strategic plan during its Analyst and Investor Conference this month. Having met its previous Double Again strategic plan, Couche-Tard anticipates growth in the next five years through both organic and inorganic initiatives.
“It is with great pride that we announced our new 10 for the Win strategy today,” said Brian Hannasch, president and CEO of Couche-Tard. “The entire executive team and I believe that we have put together a compelling and achievable path to reach our ambitious goals. We are excited to start executing on 10 for the Win to bring more value to our customers, team members and shareholders as we strive to become the most trusted brand in convenience and mobility.”
The strategic lighthouses outlined in the 10 for the Win strategic plan include winning offer, winning fuel, winning the customer and winning growth, all supported by the foundation, which includes Fit to Serve, where Couche-Tard is doubling down on cost efficiency to position itself as one of the most cost-effective operators in the industry.
Couche-Tard aims to achieve $10 billion in EBITDA by 2028, up from $5.8 billion in 2023 (net earnings of U.S. $3.1 billion in 2023), leveraging the 10 for the Win strategic plan. All four strategic lighthouses, as well as the foundation, are expected to add up to the U.S. $4.2 billion increase over the upcoming five fiscal years.
- Alimentation Couche-Tard is No. 2 on CSP’s 2023 Top 202 list of convenience-store chains by store count.
Alimentation Couche-Tard, Laval, Quebec, operates in 25 countries and territories, with more than 14,400 c-stores, including more than 7,000 in the United States.
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