Company News

Giant Eagle Widens Its Retail Media Reach

Supermarket and convenience-store retailer's Leap Media Group joins the Rippl data and media network
GetGo
Photograph by CSP Staff

Supermarket and convenience-store retailer Giant Eagle’sin-house retail media network Leap Media Group has joined the Rippl data and media network.

Rippl, powered by Bridg, a division of Cardlytics Inc., aims to solve challenges created by first-party data constraints, aggregated data limitations and disparate measurement approaches for the Pittsburgh-based Giant Eagle andGetGo Café + Market, the retailer’s convenience-store division.

  • GetGo is No. 29 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

“We cannot be more excited to welcome Giant Eagle to the Rippl family,” said Amit Gupta, Cardlytics’ chief operating officer and Bridg general manager. “The addition of this industry leader, joining Schnucks Markets and National Retail Solutions, will extend and amplify the collaboration between regional retailers and advertisers—driving enhanced shopper engagement, top-line growth and improved ROI for all ecosystem partners.”

The partnership aims to provide advertisers with a single access point to a national footprint of more than 70 million anonymized shopper profiles (loyalty and nonloyalty) with SKU-level purchase data and enriching attributes. 

“Using previously unavailable insights, advertisers can now tailor audiences based on actual product preferences, effectively execute single campaigns across multiple retailers, and consistently measure campaign performance across a data and media network that is now the fifth largest provider of grocery and convenience store first-party, verified shopper data in the United States,” said Cardlytics.

Looking to further engage the supermarket and convenience-store retailer’s technology capabilities, Justin Weinstein, executive vice president of chief strategy and marketing officer at Giant Eagle, said the retailer is “now partnering with Rippl, a first-of-its-kind collaboration for regional retailers and advertisers.”

With Giant Eagle’s Leap Media Group joining the Rippl family, he said the partnership will also uphold “Leap’s ongoing commitment to prioritizing consumers’ data privacy.”

Giant Eagle operates 270 GetGo convenience stores throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana.

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