Company News

Mystery Shop 2018: Overall Brand Performance

Scores rise for interior of store, coffee and sandwich coolers

CHICAGO -- The 2018 mystery shop was conducted through unannounced but overt audits from April 23 to May 31, 2018. In that time frame, auditors arrived at unscheduled times but let staff know who they were. The audits took place from Monday through Friday, between 9 a.m. and 5 p.m. Intouch Insight also conducted covert audits, which were more traditional mystery shops.

Cameron Watt of Intouch Insight says overall scores for the interior of the store, coffee and the sandwich cooler are up this year over last. Meanwhile, overall scores for the pump island and exterior were down slightly year over year.

  • Click here to view the complete mystery shop report.

Photograph by Matt Roth

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Snacks & Candy

As GLP-1 use grows, consumers turn toward healthier offerings

Chestnut Market, CrossAmerica Partners and G&M Oil Co. leaders discuss effects of the rise of these weight-loss drugs

Technology/Services

Smarter targeting cuts wasted loyalty spend in convenience retail

‘Suppress your own members so every dollar buys a stranger,’ Convenience and Energy Advisors CEO Peter Rasmussen says at Outlook Leadership event

CBD/Hemp

Could hemp become a state-by-state market?

Why a marijuana-style marketplace may not be feasible for traditional wholesalers and retailers

Trending

More from our partners