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Podcast: Building a Brand With Disco Bathrooms at Convenience Stores

Damon Bail of Hop Shops talks about the unexpected star and how it has emerged as a viral sensation

In this episode of “At Your Convenience,” CSP Editor Diane Adam talks with Damon Bail, vice president of Hop Shops and the retail division with Valor Oil, about the retailer’s marketing success in the least likely places—convenience-store bathrooms. Hop Shops stores in Kentucky have achieved unprecedented success thanks to the now viral disco bathrooms in six of its stores.

Bail talks about how the disco bathrooms has exceeded everyone’s expectations and how the concept has positively changed the relationship between the consumer and the cashier at the c-stores with the disco bathroom

Valor Oil is a distributor of petroleum products in Kentucky, Tennessee, Illinois, North Carolina and South Carolina. The Owensboro, Kentucky-based company also operates 10 Hop Shops in northern Kentucky

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.

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