WHITEHOUSE STATION, N.J. –QuickChek Corp. has raised $134,000 in six weeks to help support post-9/11 service members and their families through a recent in-store donation program and a charity golf outing.
The convenience-store chain invited customers to purchase dog tag-shaped magnets for $1 to benefit Hope for the Warriors, a nonprofit organization whose mission is to enhance the quality of life for post-9/11 service members, their families and families of the fallen who have sustained physical and psychological wounds in the line of duty.
And in June, more than 100 golfers participated in an outing at the Hillsborough Golf & Country Club in Hillsborough, N.J., to benefit the nonprofit.
All of the funds raised will stay in local areas to help support local veterans.
“We’re pleased to honor and support our service members and their families who give so much of themselves,” said QuickChek CEO Dean Durling.
QuickChek ran a similar in-store dog-tag promotion last September, raising $75,000 in four weeks.
QuickChek store leaders, customers in two states and the service organization have embraced the program, the company said. Each dog tag that was purchased was signed and posted on the walls of the company’s convenience stores throughout New Jersey, New York’s Hudson Valley and Long Island.
In addition to Hope for the Warriors, QuickChek supports community food banks as well as nearly 150 youth sports groups throughout the metropolitan area. QuickChek also teamed with Muscle Milk to raise additional funds for Hope for the Warriors through an in-store promotional sale of specialty protein nutrition bottles.
QuickChek Corp., based in Whitehouse Station, N.J., operates 140 convenience stores in New York and New Jersey.
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