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RaceTrac Celebrates 90 Years With Loyalty Deals

Convenience-store chain is a third-generation, family-owned company
RaceTrac convenience store
Photograph courtesy of RaceTrac

Convenience-store chain RaceTrac is celebrating its 90th anniversary this year. Founder Carl Bolch Sr. started the company that evolved into RaceTrac in 1934 with Carl Bolch Trackside Stations in Missouri.

Atlanta-based RaceTrac is now a third-generation, family-owned company with more than 10,000 team members across two retail divisions—RaceTrac and RaceWay—and three operating companies—Energy Dispatch, Metroplex Energy and Gulf Oil.

  • RaceTrac is No. 17 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News. RaceWay is No. 35.

Carl Bolch Sr.’s son Carl Bolch Jr. took over as CEO in 1967. Today, Carl Bolch Jr.’s daughter Natalie Morhous is CEO and his daughter Melanie Isbill is chief brand officer.

“When my grandfather opened his first gas station 90 years ago, I’m sure he never imagined his company would grow into the modern convenience-store destination that nearly 400 million guests enjoy at our nearly 800 RaceTrac and RaceWay locations across 13 states each year,” Isbill said. “Our mission from day one has been to make people’s lives simpler and more enjoyable, and we’re thrilled to celebrate this momentous milestone with our guests by offering a variety of fantastic and discounted food and drink items for ‘Whatever Gets You Going.’”

To celebrate, RaceTrac Rewards loyalty members can redeem on-the-go food and beverage items for only 90 points through June 6, unless otherwise noted by store location. The 90-point offers are:

  • Roller grill (usually 120 points)
  • Pizza slice (usually 150 points)
  • Swirl World regular cup (usually 175 points)
  • 8.4-ounce Red Bull (usually 150 points)

Over Memorial Day weekend, new members who enrolled in RaceTrac Rewards though the app were also eligible for a 90-point loyalty boost.

RaceTrac operates 580 c-stores in 12 states, primarily in the Southeast. RaceWay operates 232 stores in 11 states and is part of the RaceTrac network.

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