TEMPLE, Texas — Convenience-store and gas-station contract operator StrasGlobal has added two industry leaders, Bill Reilly and Jessica Williams, to its Resources for Retailers (RfR) team.
Introduced in December of last year, RfR provides solutions for the challenges that are common to single-store and small-chain convenience-store operators. It is a “community hub for independent-minded retailers, dedicated to sharing knowledge and expertise so that all boats rise,” said StrasGlobal President Eva Strasburger. “Bill and Jessica’s incredible talent, passion and world-class experience will quickly put into effect the programs that are so valuable to small operators who do not have the resources available to many large regional chains.”
“Drawing on the expertise inside StrasGlobal and beyond, we are constructing tools specifically designed for single stores and small chains about essential procedures such as disaster response (i.e., COVID vaccine policy), loyalty programs, hiring practices, social media and community outreach, accounting and reporting, and much more,” she said. “Additionally, buying groups and sharing communities are being developed to benefit and strengthen the competitive edge for independent operators.”
Reilly joins StrasGlobal as director of membership programs for RfR. His extensive convenience and hospitality experience includes marketing and innovation leadership roles at GPM, Mapco, Spinx, Sheetz, EuroDisney, Disneyworld, and Marriott. He currently runs his own consulting company.
“I am particularly pleased to contribute to Resources for Retailers at this stage of my career and this moment in time for our industry,” said Reilly. “I am excited to join the RfR team and be part of this groundbreaking expansion of services and opportunities for the single store operator. StrasGlobal is uniquely positioned to help independent minded retailers navigate through the obstacles of this swiftly changing, competitive industry.”
Williams joins StrasGlobal as director of content for RfR. Prior to founding the convenience and restaurant consultancy Food Forward Thinking LLC, she led fresh food product development and quality assurance at Thorntons, as well as U.S. and global food and equipment innovation with Yum! Brands/KFC.
“There is a tremendous need for actionable tools and resources for small chains,” said Williams. “I was immediately impressed with StrasGlobal’s Pandemic Response as an invaluable guide for small operators, and look forward to leading an initiative that strengthens capabilities and connects the community of independents and small chains. Resources for Retailers will provide a platform for furthering the competitive advantages that forward-thinking independent operators can use to shrink the gap between their know-how and that of larger chains.”
“We want to do our part to increase the knowledge base by sharing, with great detail, the actionable items that a small operator is able to implement,” Roy Strasburger, StrasGlobal CEO said. “Resources for Retailers’ new community hub is being developed with programs particularly relevant to the needs of independents and small chains. Bill and Jessica will help tremendously in building that knowledge base.”
Temple, Texas-based StrasGlobal StrasGlobal offers turnkey retail operations and site management including administration and financial services, store operations from staffing to marketing and merchandising to foodservice and vendor negotiations and fuel management. It currently operates 19 locations across six states.