Chevron U.S.A. Inc. is refreshing its Texaco-branded gas stations with a new, more modern look, the company has announced. The first station sporting the updated design opened in Austin, Texas, in July.
Designed to improve the customer experience, the refresh updates the core retail brand elements, including an evolved color scheme that creates “a lighter, brighter and more inviting space”; 3-D canopy design; modern pole sign options to be more visible to drivers; noticeable pump flags; and emphasis on Texaco With Techron fuels.
“The Texaco brand has a long and proud legacy, and we are excited to continue that history with this all-new retro-modern image at our stations,” said Claudia Olvera Ibbott, fuels advertising manager for San Ramon, California-based Chevron, which owns the Texaco brand. “Retailers and marketers can choose between our Standard and Flagship image tiers—each offers a more inviting look with eye-catching canopy elements, new POP [point-of-purchase] placements, strategic Techron callouts and a brighter star for customers who rely on Texaco for reliable fuels.”
Going forward, all new stations will be designed with the refreshed image. Chevron expects all existing domestic Texaco stations to convert to the refreshed image by the end of 2026.
Chevron is a major global integrated energy company. It produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals and additives; and develops technologies. The company aim to grow its traditional oil and gas business, lower the carbon intensity of its operations and grow new lower carbon businesses in renewable fuels, hydrogen, carbon capture, offsets and other emerging technologies.
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