PORTLAND, Ore. -- Full Moon Foodies Inc. is a new retail concept designed to capitalize on the current organic trend in what it said is an underserved market segment, the convenience store. By offering friendly knowledgeable staff, upscale store design, multiple community-based locations and the extended hours the larger grocers lack, this new concept is poised to make living a healthy organic lifestyle a lot easier, the company said.
I got tired of having to hop into the car to drive to a mega-organic mart, fight for parking and waste time standing [image-nocss] in long line whenever I needed a few items, said Ellisa Wee, founder of Portland, Ore.-based Full Moon Foodies.
This entrepreneur has found an answer to a problem faced by a rapidly growing number of organic lifestyle aficionadosas the number of high-density urban centers increases, the need for quick access to organic and environmentally friendly retail follows. The concept focuses on the high-density urban market, and will feature a clean and modern upscale design with an inviting atmosphere instead of what it calls the traditional convenience store starkness.
Added Wee, We're not trying to re-invent the convenience store or the organic/natural food concept, we're trying to make it more accessible.
Christian Brenneman, head of business development and marketing for Full Moon Foodies, said, Current organic grocery chains have become too cumbersome to respond quickly to new opportunities. Penetrating different niches of the retail organic marketplace is the key. Innovative fresh concepts, like Full Moon Foodies, will surface and capitalize on the inadequacies of the established market leaders.
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