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Yesway Touts 2024 Oklahoma Growth Plans

Momentum includes new Allsup’s convenience stores in Sooner State, as well as in New Mexico, Texas
yesway convenience stores
Logo/Yesway

Convenience-store chain Yesway is “significantly” expanding its presence in Oklahoma. The company, which also owns the Allsup’s c-store brand, expects its portfolio of stores in the Sooner State to stand at 15 locations by the end of 2024, it said.

In addition to its five existing Oklahoma-based Allsup’s stores, two in Altus and one each in Frederick, Guymon and Madill, the company recently celebrated the grand openings of its newest stores in Broken Bow and Thackerville, with two more locations slated to open in the first quarter of the year in Davis and Tushka.

The Thackerville Allsup’s location represents the company’s first true interstate store, with the majority of the anticipated traffic coming off of Interstate 35, given its proximity to the WinStar World Casino, as well as being supported by the local community.

The company is slated to soon begin construction on three additional Allsup’s locations—in Elk City, Blanchard and Kiowa—so that by early summer, the Allsup’s presence in Oklahoma should reach 12 stores.

These are the latest of the new large-format stores Yesway has developed and is bringing to market. The 6,277-square-foot stores are open 24 hours a day. They will offer Allsup’s burritos; a full array of Yesway and Allsup’s private label snacks; Allsup’s bread, milk, and eggs; and a beer cave; along with amenities including Western Union service, ATM availability, and more.

“We are looking to further expand in the state and are in search of additional sites,” said Thomas Brown, chief real estate officer of Yesway. “With land we have under contract in Ardmore, Atoka and Okarche, and additional sites under consideration in Eufaula and McAllister, we expect to have a minimum of 15 stores in Oklahoma open and operating by the end of 2024.”

He added, “In Oklahoma, we realized that many of its towns were underserved with a good convenience store operator that is focused on customer service and providing quality product with a strong value proposition; customers have long requested Allsup’s in those communities, and we are excited to bring our new stores there.”

In addition to making moves in Oklahoma, Yesway has also opened a new Allsup’s Express concept store in Denton, Texas, at 1320 W. Hickory Street, located next to the University of North Texas (UNT) campus.

The Allsup’s Express store, a 3,000-square-foot bodega-style store open 24 hours per day, is focused on serving the UNT community and students with an assortment of merchandise offerings tailored to meet their needs including energy drinks, bottled waters, and teas, to hot coffee, cold fountain sodas, and F’Real shakes, tasty snacks, delicious hot to go and fresh meals, beer and wine and the Allsup’s burrito and taco sauce.

Yesway looks forward to serving its newest customers in Oklahoma, Texas, and within the UNT area. In addition, the company will host Grand Opening celebrations of the new Allsup’s stores located in Cloudcroft and Taos, New Mexico, and Granbury and Denton, Texas, in April and May.

  • Yesway and Allsup’s parent BW Gas & Convenience Holdings LLC is No. 18 on CSP’s 2023 Top 202 ranking of convenience-store chains by store count. 

Established in 2015, Yesway is a multi-branded platform based in Fort Worth, Texas. It operates 435 stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska. Yesway operates its portfolio primarily under two brands, Yesway and Allsup’s. The chains’ geographic footprints consists of stores located in rural and suburban markets across the Midwest and Southwest.

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