Technology/Services

Yesway Partners With Relay Payments for Cardless Diesel Purchasing

System helps fleets, drives avoid fuel fraud caused by card skimming
Relay and Yesway
Photograph courtesy of Relay Payments

Convenience-store chain Yesway is partnering with Relay Payments to bring its cardless purchasing experience to more than 100 Yesway and Allsup’s stores for diesel customers. Relay Payments, a fintech company modernizing payments for the trucking and logistics industries, said these cardless payments will allow more fleets and drivers to avoid fuel fraud caused by card skimming.

When customers pay with Relay at Yesway and Allsup’s stores, drivers will show their unique payment code to the store clerk to purchase their diesel. Fleets and drivers can also access diesel fuel discounts in Relay’s mobile app.

  • BW Gas & Convenience Holdings LLC, which owns Yesway and Allsup’s, is No. 18 on CSP’s2023 Top 202 ranking of convenience-store chains by store count.

Other features include a route-planning tool within the app, the ability to store multiple forms of payment in the app, transparency with pricing, customizable spending controls and driver policies and access to Relay’s 24,7 U.S.-based customer support team, the Atlanta-based company said.

“Yesway is focused on bringing actual ‘convenience’ to customers at all of our convenience stores,” said Tom Trkla, chairman and CEO of Yesway. “This partnership helps us achieve that by offering truck drivers a more secure and seamless way to purchase diesel fuel. As a brand that is focused on the customer experience ourselves, it has been delightful to work with the entire team at Relay—we appreciate their integrity, their level of service and the enhanced offering they have introduced to our customers.”   

Card skimming costs fleets thousands of dollars each month, Relay co-founder and CEO Ryan Droege said.

“Because Relay’s technology bypasses cards altogether, fleets and drivers can have peace of mind when they pay with our solution,” he said. “We’re excited to welcome Yesway locations into our digital payment network and give drivers even more options to securely fuel up.”

Relay first introduced its digital payment solution in 2019. Today it’s used by more than 350,000 drivers, 90,000 carriers and 1,500 truck stops nationwide.

Yesway is owned by BW Gas & Convenience Holdings. The company is an affiliate of Beverly, Massachusetts-based Brookwood Financial Partners, a real-estate and private-equity investment and asset management company. The chain has more than 425 convenience stores in nine states under the Yesway and Allsup’s brands.

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