Yesway, Allsup’s Launch New Loyalty Program

Partnership with Stuzo introduces Smiles
Yesway, Allsup's rewards
Photograph courtesy of Yesway, Allsup's

Yesway and Allsup’s launched a new rewards program with technology company Stuzo, where customers can receive 10 points, or Smiles, for every $1 spent in-store and 5 points for each gallon of gas purchased.

Previously, Yesway and Allsup’s had their own versions of loyalty programs. The new program spans both chains.

The new program gives customers the ability to earn and redeem with just their phone number at the register and pumps. Customers will receive a short message service (SMS) text message with the link to their account page, either through mobile browser or app, eliminating the need to remember usernames and passwords.

Most existing rewards will automatically be loaded to new accounts, the company said.

One new reward offering is $3 off hot food. Other offers include Burrito/Tallsup combos and Marlboro two-pack discounts.

Each fuel reward is a separate voucher. Stacked fuel reward vouchers will apply one at a time to fuel purchases, until either they run out, or remaining fuel reward vouchers are greater than the rolled back price of gas. Any remaining vouchers will stay in the account until they are used on the next fill-up or expire. Most fuel rewards have an expiration date of 30 days.

Additionally, customers will receive a birthday reward, which includes a free Hostess snack cake or Allsup’s baked good.

  • BW Gas & Convenience Holdings LLC/Yesway, Allsup’s is No. 18 on CSP’s 2023 Top 202 ranking of convenience-store chains by store count. 

There are about 425 Yesway and Allsup’s stores in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska.  

Want to learn more about the technology/services category? Check out our event CRU in Nashville Feb. 28-March 1, 2024. Sponsors can gain 15 one-to-one meetings with qualified retailers. 

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