Alta Convenience is introducing Godfather’s Pizza at 21 convenience stores.
“To enhance customer experience and provide more hot food choices, the addition of Godfather’s To-Go Pizza program complements Alta’s existing offerings, which include roller grill items and burritos,” Denver-based Alta Convenience said. “These 21 Alta Convenience locations offering Godfather’s To Go Pizza Program span across several states, including Colorado, Wyoming and Kansas.”
Omaha, Nebraska-based Godfather’s Pizza said its program, which requires minimal labor and limited space, is easy to manage because it offers only four primary 7-inch pizza SKUs and quarterly limited-time offers (LTOs). Pizzas are pre-topped and frozen, and there are no upfront or ongoing fees.
- Alta Convenience is No. 53 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by size.
“All that is required is a freezer, oven and warmer,” said Godfather’s Pizza, which has been in business for 51 years. “Branded packaging and marketing support pieces provide further benefits.”
Godfather’s Pizza has partnered with convenience-store retailers with its Express program since 1990. Success in the convenience-store market prompted the development of the To Go program in 2018, the company said.
Founded in 1973, Godfather’s Pizza is a family-operated franchise with a fast-casual concept with more than 583 locations in more than 38 states ranging from traditional dine-in restaurants to express outlets—convenience stores, airports and college campuses—and 1,628 Godfather’s Pizza To Go licensed pizza program locations.
Alta Convenience operates stores in Colorado, Kansas, Missouri, Nebraska and New Mexico.
In 2021, Alta Convenience acquired Western Oil’s 46 Petro-Mart convenience stores and 39 wholesale dealers in Missouri. The company also acquired Wyoming petroleum marketer and convenience-store retailer Red Horse Oil's Get 'N Go Stores.
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