Brewer Counters C-Store Space Crunch

Narrow Curtis coffeemaker also doubles volume
 GemX Satellite Brewer
Photograph courtesy of Curtis

MONTEBELLO, Calif.  – Need to brew more coffee faster in your convenience store but don’t have the space? A new brewer from Wilbur Curtis, the GemX Narrow IntelliFresh with FreshTrac, an improvement from its GemX Satellite Brewer, recently launched and promises to maximize counter space and double an operator’s foodservice coffee volume.

“The new GemX Narrow is the most compact yet robust commercial coffee brewing system on the market,” said Emmanuel Couppey, vice president of marketing at SEB Professional North America, parent company of Curtis. “It features two streamlined satellite dispensers in the same footprint, doubling batch brewing volume and expanding beverage versatility all while saving operators valuable counterspace.”

The GemX Narrow, which operators might consider to up their c-store coffee game, is 10.5 inches wide and features two side-by-side 1.5-gallon dispensers, allowing operators to brew 3 gallons of their best seller or to feature another specialty coffee in the same compact space. The rotating brew basket enables brewing into either satellite without changing their position.

“In terms of counter space saved and capacity gained, the new GemX Narrow outpaces all other brewers in its category,” Couppey said. “This streamlined unit allows operators to merchandise twice the amount of coffee in the exact same footprint as our standard G4 GemX System.”

The Curtis GemX Narrow features the same innovative elements found in the original GemX system. IntelliFresh technology delivers gentle, digitally controlled pulses of heat to keep coffee at its ideal temperature regardless of volume. Four encapsulated sensor points inside each satellite monitor coffee level, freshness and carry the same intelligence on their stands when moved to a remote merchandising location.

Curtis FreshTrac streamlines labor by replacing audible alarms and mechanical timers with an intuitive and customizable system of three LEDs that glow and flash, letting operators track coffee freshness and volume from across the room.

“The new GemX Narrow offers sophisticated technology and striking design to complement any foodservice counter,” Couppey said. “It’s a versatile solution that maximizes the profitability of batch brew coffee programs.”

Groupe SEB, a French conglomerate of small appliance and cookware manufacturers,acquired Wilbur Curtis, based in Montebello, Calif., in 2019. It is the second largest American manufacturer of professional coffee equipment, the company said.

Since its founding in 1941, Montebello, Calif.-based Wilbur Curtis has grown its sales to more than $90 million. Although SEB might not be a household name in the U.S. foodservice market, the company’s portfolio includes well-known international brands such as All-Clad, Tefal and Krups.

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