Fresh prepared food buyers also averaged 7.8 visits over a 30-day period versus 5.66 [image-nocss] for all c-store shoppers, according to the third- quarter analysis of Convenience Store Monitor survey data. Additionally, fresh food buyers, on average, purchased 4.1 products versus 1.64 products bought by all c-store shoppers, and their average check was $1.65 higher than all c-store shoppers.
"Across the foodservice spectrum, consumers are returning to the 'fresh' category," said David Portalatin, industry analyst for NPD's auto unit. "C-stores are in an excellent position to meet their shoppers' needs for both convenience and fresh."
(Click the Download Now button below for a larger version of the graph.)The NPD Group is a leading provider of consumer and retail information for a variety of industries. It helps clients identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless.
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