Love's to Open 3 New Naf Naf Locations

The QSR will open within Love’s travel stops in Virginia, California and Tennessee
Photograph: Shutterstock

Love's Travel Stops & Country Stores is adding three more Naf Naf Middle Eastern Grill locations within its convenience stores.

The QSR, which offers a variety of handmade Middle Eastern food options, will open within a Love’s travel stop in Greenville, Virginia, in the second quarter. The other two locations, which will open in the fourth quarter, will be in Barstow, California, and a Tennessee location to be announced at a later date.

The addition of the three new locations expands the total number of Naf Nafs at Love's locations to six, and also marks Naf Naf's debut in California and Virginia.

Broadening our collaboration with Naf Naf amplifies the positive momentum we've experienced since joining forces. Their team consistently provides exceptional support across various areas, from design to operations, said Nick Bouse, director of food service for Love's. Naf Naf's dedication to high-quality food and innovative flavors aligns seamlessly with our offerings. We believe these new locations will elevate customer experience and uphold our commitment to exceptional on-the-go dining.”

The expansion of the QSR within more locations comes after Naf Naf “discerned a growing demand among truck drivers and other travelers for fresher, healthier and trendier food options, particularly within the Middle Eastern cuisine category,” Naf Naf said.

Greg Willman, CEO of Naf Naf Grill said the upcoming stores are “poised for success in markets we've identified as ideal for Naf Naf expansion, especially under the management of the forward-thinking innovators on the Love's team.”

  • Love’s Travel Stops & Country Stores Inc. is No. 16 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

Oklahoma City, Oklahoma-based Love’s Travel Stops & Country Stores operates 641 locations in 42 states.

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