Raybern’s Refreshes Sandwich Ingredients, Package Design

Brand introduces line with new breads, sauces, cheeses and meats
Raybern's Roast Beef & Cheddar sandwich is now complemented with a soft poppy seed roll
Photograph courtesy of Raybern's

Raybern’s, a company that makes authentic deli-style Philly Cheesesteak sandwiches, is kicking off a rebrand not only in package design but in quality, quantity and variety of sandwich ingredients.

Beginning in the first quarter of 2024, San Ramon, California-based Raybern’s will introduce a revamp of its entire line, offering unusual flavors and formats “created to thrill discerning sandwich lovers everywhere,” the company said. Five Raybern’s varieties will be available in two-count packs to consumers for $5.79. 

The Roast Beef & Cheddar sandwich is now complemented with a soft poppy seed roll, and a relaunch of the Ham & Cheese sandwich is enhanced by a sweet deli roll. 

“The rest of the line has been upgraded with delectable meats, cheeses and sauces, including the Philly Cheesesteak, Chicken Bacon Ranch and Barbecue Pulled Pork,” Raybern’s said. “In this complete brand overhaul, Raybern’s is ensuring that frozen food consumers don’t have to compromise when they walk down the freezer aisle.”

“Our new sandwich lineup is a totally delicious innovation on sandwiches of the past,” said Doug Hall, director of marketing at Raybern’s. “We have the bakery-soft bun covered, but we’ve completely amped up the meats, cheeses and sauces on our favorite frozen deli-style sandwiches.” 

More than 30 years ago, founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. Raybern’s makes millions of sandwiches each year, including the best-selling Philly Cheesesteak in America, according to 2023 Nielsen scan data.

Want to learn more about the foodservice category? Check out our event CRU in Nashville Feb. 28-March 1, 2024. Sponsors can gain 15 one-to-one meetings with qualified retailers. 

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