Foodservice

Steal This Idea: Put a Face on Your Convenience-Store Specialty

Casey’s General Stores hires ‘Chief Pizza and Beer Officer’
joe cruz casey's pizza beer officer
Photograph courtesy of Casey's General Stores

Casey’s General Stores is known for its pizza, and in a move to bring more recognition to its pizza and beer offerings, the company has hired a “Chief Pizza and Beer Officer.”

“As the Official Pizza and Beer Headquarters, it was extremely important for Casey’s to add the position of chief pizza and beer officer,” said Tom Brennan, chief merchandising officer at Ankeny, Iowa-based Casey’s. “Eating pizza and sampling beer is more challenging than it sounds.”

Casey’s hired Joe Cruz (pictured) of Lincoln, Nebraska, for the job. Cruz, one of more than 500 applicants, will be the “utmost authority” on sampling, researching and pairing Casey’s pizzas with the best beer combinations, the company said.

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