Foodservice

Subway Exec Incognito

Chief development officer Fertman to be featured on Undercover Boss
MILFORD, Conn. -- Don Fertman, chief development officer for the Subway sandwich chain, has played a pivotal role in the growth of the Subway brand. But recently, while participating in the CBS TV series Undercover Boss, Fertman was able to get a glimpse at a part of the business he rarely sees during his daily routine in his office at the Subway chain's Milford, Conn., world headquarters.

Fertman, a 29-year veteran of the restaurant chain, was baking bread, stocking sandwich ingredients, slicing vegetables, taking inventories and serving customers.

The air [image-nocss] date for the episode will be this Sunday, November, 21, at 9:00 p.m. ET/PT on CBS.

He was sent on an undercover assignment by Subway president and co-founder Fred DeLuca. Although DeLuca would have liked to participate, he was thought to be too recognizable for the mission.

On his undercover assignment, "John Wilson" worked with Reverend Duane, the store manager at the Subway restaurant in the True Bethel Baptist Church, Buffalo, N.Y.; Sherri, a store manager also known as the "Subway Lady" in her Alabama community; Efrain, a store manager in Florida who is also one of the system's youngest managers; and Jessi, a "sandwich artist" in Florida, who has proven to be one of the toughest employees and trainers anyone associated with the brand has ever seen.

"There are a few things I was hoping to see while in the stores," Fertman said. "We launched a major breakfast program in 2010, and I wanted to see first-hand how that was working in the restaurants. We also have a lot of stores that run successful catering programs, and I wanted to find best practices on that or to see what the specific needs are to make it better in the field.

The Subway chain was co-founded by DeLuca and Dr. Peter Buck in 1965.

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