Bojangles has signed a multi-unit agreement to develop restaurants within 10 TravelCenters of America franchise locations across Western markets, as well as to bring 20 additional new units to Las Vegas.
The expansion will be led by TravelCenters of America franchisee LVP Restaurant Group LLC, an entity of LV Petroleum, and its investment partner, Kingsbarn Realty Capital as the developer. The two entities have cultivated a highly experienced team of quick-service restaurant (QSR) operators and real estate professionals to further propel Bojangles’ growth in a key market.
- TravelCenters of America is No. 29 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by company-owned store count.
“This expansion represents an incredible opportunity to share Bojangles with the Las Vegas community. The city's energy and unparalleled entertainment aligns with our brand’s commitment to delivering unforgettable experiences,” said Jose Armario, CEO of Bojangles. “We identified the ideal partners in LVP Restaurant Group LLC, and Kingsbarn Realty Capital, who provide local industry knowledge and an authentic passion for Bojangles. We are looking forward to serving our legendary chicken, biscuits and tea, for both Las Vegas locals and visitors alike.”
Founded by Lissette Amiel, LVP Petroleum’s executive team has more than 30 years of experience in the QSR industry. Jeanette Davis, the group’s vice president of food and franchise brands, will lead the construction and development of the new Bojangles restaurants in Las Vegas. Before joining LVP, Davis served as the director of operations of 13 different QSR brands within 107 locations across the United States. Guy Madmen, chief operating officer; Val Amiel, chief financial officer; and Quyntyn Johnson, senior vice president of operations, will drive strategic vision, staffing, training and more for the group’s new locations.
Kingsbarn Realty Capital provides institutional and accredited investors access to a variety of alternative real estate investments in the Las Vegas area. In partnership with LVP Restaurant Group, Kingsbarn will work to identify and acquire properties suitable for the new Bojangles developments. The firm has more than $1.95 billion of assets under management, a $2 billion development pipeline and has acquired more than 270 properties within the United States, the company said.
“To further expand our QSR portfolio, we were in search of a rapidly growing brand with distinct differentiators from other concepts. It was clear Bojangles was the brand we needed,” said Davis. “Las Vegas has a diverse and vibrant community that appreciates bold and distinctive flavors. Bojangles perfectly fits into the city’s culinary landscape and provides a delicious alternative for breakfast, lunch and dinner. We can’t wait to introduce Las Vegas to the joy and flavor that Bojangles brings, and we look forward to having the brand become an integral part of the community.”
Last month, Bojangles announced the launch of its expansion strategy, including a streamlined menu, new building design and new staffing model. The strategy was developed to simplify operations and enhance the guest experience, the company said. The brand has implemented this new strategy within seven restaurants, most recently in Lancaster and Euless, Texas; Sanford, Florida; Memphis, Tennessee; Clarksville, Arkansas; and Monroe and Ruston, Louisiana.
Founded in 1977 as a single location in Charlotte, North Carolina, Bojangles specializes in Southern food, currently at approximately 800 company-owned and -franchised restaurants.
TravelCenters of America, acquired by bp in May, is operator and franchisor of the TA, Petro Stopping Centers and TA Express travel center brands. The Westlake, Ohio-based company has more than 280 locations nationwide.
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