WAWA, Pa. — Convenience-store retailer Wawa has been named the “official hoagie” of the NFL's Baltimore Ravens in a multiyear partnership.
Wawa and the Ravens will collaborate on multiple promotions during the 2019-2020 NFL season, including opportunities for fans to win merchandise and tickets to games. The campaigns will run at Wawa stores in Baltimore as well as at the Ravens’ home field, M&T Bank Stadium.
“As we approach the historic milestone of our 50th anniversary in Maryland, Wawa is thrilled to partner with the Ravens to make deeper connections with some of the best fans in football and reach communities all over the city of Baltimore and beyond,” said Adam Schall, senior director of store operations processes and technology for Wawa. “As we continue our expansion throughout the state, we are thrilled to be able to connect with more customers and introduce even more Ravens fans to our built-to-order hoagies and our strong commitment to supporting and giving back to our communities. We are excited to partner with our fellow birds in Baltimore this fall and can’t wait to fly higher through the addition of exciting new offers for Ravens fans everywhere.”
This deal comes as Wawa will celebrate its 50th anniversary in Maryland in 2020 and plans to expand throughout the state, the company said.
“Wawa is among the industry leaders for customer convenience retail, and this partnership is tremendous for both the Ravens and our entire fan base,” said Kevin Rochlitz, senior vice president and chief sales officer for the Baltimore Ravens. “As the ‘official hoagie of the Baltimore Ravens,’ I know members of the Ravens’ flock will be hungry for our unique promotions when visiting their favorite Wawa stores throughout Maryland. We are excited to have Wawa on board as one of our new corporate partners.”
Wawa is also the official hoagie of the Philadelphia Eagles, and some Philly fans recently voiced their displeasure via social media regarding the deal.
Responding to this reaction, Wawa affirmed its commitment to both cities and fan bases. “While we know passion for football in both cities, trust me when I say we didn't intend to ruffle any feathers. Whether you are a Ravens fan or a Philadelphia Eagles fan, Wawa always wants the community to win.”
"From Charm City to the City of Brotherly Love, we hope we can fly in friendly formation together in the future,” the company said in a Tweet from mascot Wally Goose. “We always believed the best way to grow our flock is with new people and partnerships that strengthen our communities.”
Click here to watch the promotional video for the partnership, featuring Ravens’ mascot Poe and Wawa’s Wally Goose.
Wawa Inc., based in Wawa, Pa., has more than 830 c-stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida. The chain is No. 9 in CSP’s 2019 Top 202ranking of c-store chains by number of company-owned retail outlets.