Maverik Momentum

Opens location in Idaho; first stores coming to Washington, Oregon

FRUITLAND, Idaho -- Maverik Inc. opened is 220th convenience store and gas station last week, located in Fruitland, Idaho, said The Argus Observer. The company is in expansion mode, and will open its first store in Washington by the end of December, and its first station in Oregon is also under construction, the report added.

Maverik executive vice president Brad Call told CSP recently that the chain has added 25 stores this year, and will be adding 30 more next year, expanding into Las Vegas; Colorado; Spokane, Wash.; and Oregon.

The Fruitland store [image-nocss] is the first Maverik location to have a semi-truck diesel island, the report said.

"It is nearly impossible to access the gas pumps in Payette when a semi-truck is getting fuel on one of the end pumps," executive regional manager Steve Taylor, told the newspaper. "This will be a benefit to not only the store, but to the drivers of all vehicles. Their island is located way out so it's easy to get to and out of the way."

This store will have the chain's adventure theme, said the report, and it is one of the North Salt Lake City, Utah-based company's larger stores, at 4,200 square feet. Maverik aggressively promotes sports and outdoor recreation themes in its marketing, recently purchasing the name rights for the Salt Lake City-area E-Center, now changed to Maverik Center, home of the Utah Jazz.

"It's a family-owned company, and that's what makes it such a good company," Taylor said. "I think Maverik is the best and most unique convenience store of its kind. It has everything, groceries, fuel, drinks and other convenient items needed on a daily basis."

He added. "We're very strong in Boise and Nampa [Idaho], having about 20-plus stores over in that area. So, coming this way is very cool."

Taylor said the new Maverik in Fruitland will employ about 15 people, the report said. Derral Draper, will be the director of the store. He will move out of his director position in Payette, Idaho. Chris Jensen is the area supervisor.