KNOXVILLE, Tenn. — Blue Earth Resources Inc., a U.S. fuel marketer, has launched BluePetro, a fuel brand serving independent convenience-store operators in the Southeast.
It is an opportunity to leverage fuel wholesale specialization to offer branded fuel supply options for low-volume operators. Phase 1 of the plan is to add 40 stores and more than 19 million gallons in new annual volume for an additional $75 million in gross revenue within 18 months, the company said, and Phase 2 evaluation and development will occur in the coming two or three quarters.
The initiative’s first site surveys are underway, Blue Earth Resources said, with branding agreement offers to follow and expectations of first stores to be online within the company’s current first quarter ended May 31, 2022.
“The lack of branded fuel supply options available to smaller convenience-store operators in the Southeast is a void in the marketplace where we can apply our expertise and business advantages to grow volume and annual recurring revenue (ARR),” said Scott Boruff, CEO of Blue Earth Resources, Knoxville, Tenn. “During a time of unprecedented gas price volatility, consumers will demand and benefit from more choice and from the success of local, small business owners.”
Features for the operators include a complete branding package with LED price sign, canopy wrap, pump decals, paint refresh, safe and secure point-of-sale (POS) processing and 10-year fuel supply contract through Blue Earth Resources.
Blue Earth Resources provides custom-designed solutions to refined fuel procurement supply issues and logistics challenges faced by fuel customers in the United States. A customized composite of risk management, computation of industry, financial, and geo-political information assists each customer to make real-time market decisions that reduce cost and prevent business interruption. The company’s risk management reporting incorporates specific risk tolerance assessments of each customer and includes purchase and sales contract review, with bulk inventory management including shipping, terminaling and hedging; retail margin protection; and other custom reporting.
The wholesale products that the company supplies and distributes are various grades of refined fuels including gasoline, diesel, kerosene, biofuels, ethanol and aviation fuel that are marketed along multiple supply points within regional pipelines.
Customers include retailers, jobbers, commercial, industrial, power plants, municipalities, government, agricultural and manufacturers.
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