Fuels

GetGo Upgrades Pumps With Invenco

Installation adds EMV and digital marketing
convenience store checkout
Photograph courtesy of GetGo

PITTSBURGH —GetGo is adding new Invenco G6 and G7 Pay-at-Pump terminals, iNFX retail microservices and Cloud Services management platform at its 266 convenience stores to address outdoor EMV and improve the fueling experience.

Using the Invenco Cloud Services remote media management platform, video content and promotions can be tailored to a specific location, time of day and updated more frequently, replacing the previous static signage experience.

“Creating an engaging, personalized experience for our customers is a top priority at GetGo and our new Invenco terminals, management platform and upgraded service software are the latest store innovation to reflect our commitment,” said Rug Phatak, chief of staff and senior director of marketing with GetGo. “Promotions shared at the pump can be tailored by store location and will allow us to personalize the experience for customers in the future. The terminals and new technology support GetGo’s focus on innovation and continuous enhancement of the customer experience.”

Invenco Pay-at-Pump terminals provide enhanced customer security with outdoor EMV (Europay, Mastercard, Visa)-enabled chip readers and advanced data protection and anti-skimming technology. The new touchscreens support future integration of touchless payment for contactless payments such as Apple Pay, mobile wallet credit cards and Google Pay at the pumps.

The technology also supports mobile ordering for another potential contactless option for customers to enjoy GetGo’s fresh food offerings. Invenco’s terminals and services are built to deliver customer engagement capabilities quickly.

Invenco is a provider of self-service payment technology and customer engagement tools. Invenco’s international headquarters are located in Auckland, New Zealand.

Pittsburgh-based GetGo operates throughout western Pennsylvania, Ohio, northern West Virginia, Maryland and Indiana. It is the convenience-store division of supermarket retailer Giant Eagle.

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