GREENSBORO, N.C. -- Gilbarco Veeder-Root has announced the launch of Play at the Pump in partnership with Linq3. The Play at the Pump application allows consumers to purchase lottery tickets via the dispenser. This new service gives retailers access to would-be lottery players, increasing the lottery sales opportunity among consumers that may not enter the store, and encouraging repeat business.
While Play at the Pump is designed to drive forecourt sales of lottery tickets, it has also proven to increase overall lottery sales, both at the pump and inside the store, by generating awareness of high jackpot games. The application is easy to implement today with Passport POS and the Encore dispenser family; Gilbarco is planning future applications for other combinations of Gilbarco Veeder-Root technology.
"Gilbarco Veeder-Root is in the business of increasing retail sales and driving revenue for our customers," said Bryan Crossan, director of marketing for Gilbarco Veeder-Root. "With this product, we are bringing innovative technologies to the forecourt, to drive loyalty and repeat business among consumers and offer retailers a way to differentiate from competition."
"In just a year's time from 2011 to 2012, lottery sales in North America grew by roughly 10%," said Daniel Cage, chief executive officer of Linq3. "The technology Gilbarco Veeder-Root is introducing with Linq3 will be instrumental in increasing overall sales by offering a lottery product that caters to the casual player who uses self-serve at the pump. It's a new and convenient way to play that complements traditional sales."
Minnesota and Missouri are piloting Play at the Pump, and the companies expect that the product will expand into more states in 2014.
Linq3, based in New York City, provides state lotteries and their operators with a cost-efficient, socially responsible and secure option for lottery distribution.
Greensboro, N.C.-based Gilbarco Veeder-Root is a worldwide technology leader for retail and commercial fueling operations and services. It offer a broad range of integrated solutions from the forecourt to the convenience store and head office.