ALEXANDRIA, La. -- Heartland Energy Group Inc. has launched its ethanol brand name, HE85, and has entered into an agreement with Casella & Casella LLP to file trademark applications for that name.
Heartland Energy Group has developed the HE85 ethanol brand name identity to use as a recognizable marketing tool. It is developing a national marketing campaign that it plans to launch when the trademark is approved. Heartland intends on putting alternative fuel sections in independent gas stations across the country. The trademark will create asset protection [image-nocss] for future marketing of the Heartland Alternative Fuel lineup. The trademarks are set to coincide with the branding package currently in development.
Roy Thornhill, president of Heartland Energy Group, said he is receiving positive feedback about the marketing plan being developed to create brand recognition for this ethanol product.
Alexandria, La.-based Heartland Energy is an alternative fuel resource and service company dedicated to developing the infrastructure for the delivery of E85 ethanol. Heartland seeks to eliminate North America's dependency on foreign energy sources by focusing on innovative engineering that will enable the mass distribution of ethanol, it said.
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