WARRENVILLE, Ill. -- BP said that it is launching a franchise offer for its BP Connect and Wild Bean Caf a convenience store brands in U.S. retail markets east of the Rocky Mountains.
The BP Connect franchise offer will first be launched in South Florida, according to Polly Flinn, president of BP's U.S. convenience retail operations. The company also has plans for expanding the franchise program into other east of the Rockies markets.
BP is already a successful franchisor on the West Coast, said Flinn. As we launch our new BP [image-nocss] Connect franchise offer that includes our Wild Bean Caf a, we are applying experience from our successful am/pm convenience store business, which includes nearly 1,000 locations in the western United States.
In early February, BP will also launch www.bpfranchising.com, where information on the franchising program will be available.
Our goal is to build and recruit a franchise network East of Rockies that complements our already distinctive BP brand, said Ben Amante, BP's vice president of U.S. franchising. We also see an opportunity to reflect the diverse communities where we operate by finding minority business people looking to franchise in the community. We look forward to building a strong network of franchisees who will help us grow our business, delivering our products and services to more consumers.
The Wild Bean Caf a offers gourmet coffee and fountain beverages, distinctive breads and pastries baked in the cafe, specialty soups, custom-made sandwiches and fresh salads.
BP Connect store sites, like all BP retail sites, offer Amoco-branded fuels. The full slate of Amoco gasolinesAmoco Regular, Amoco Silver and Amoco Ultimate, BP's uniquely formulated, low-sulfur and lower-emissions premium gasolineare available at those sites.
The company said it markets more than 15 billion gallons of gasoline every year to U.S. consumers through 14,000 retail outlets. All Amoco fuels are backed by a written guarantee. BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol.
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