Retailers Partner With Growth Energy on E15 Campaign

'Green American Road Trip' demonstrates how drivers can lower their carbon emissions
Growth Energy Green American Road Trip
Image courtesy of Growth Energy

A new biofuel campaign by Growth Energy is designed to show drivers how they can lower their carbon emissions by filling their cars with higher biofuel blends like Unleaded 88, or E15, a fuel blend of 15% plant-based ethanol.

Created in partnership with Gold Medal Olympian and New York Times bestselling author Shawn Johnson East and her family, The Green American Road Trip gives consumers ways to make their adventures cleaner and greener, including fully planned road-trip itineraries and quick access to the Get Biofuel Trip Planner to help them map out their route, according to the trade association.

“The Green American Road Trip is the latest addition to Growth Energy's Get Biofuel initiative, which aims to drive awareness of higher biofuel blends across the U.S.,” said Growth Energy CEO Emily Skor. “American consumers want to know how they can make a positive impact on the environment and lower their overall carbon emissions. The Green American Road Trip will show them how easy that can be, just by switching to Unleaded 88 (E15).”

The Green American Road Trip kicks off with online voting on where the East family will go on their first road trip and then follows them on three cleaner cross-country adventures.

“As parents, we want to create a better world for our children. Making the switch to fuel with more biofuel reduces carbon emissions and keeps the air we breathe cleaner,” said Johnson East. “We’re excited to hit the road with Get Biofuel and show everyone how easy it is to make the great American road trip greener.”

The Green American Road Trip also highlights Growth Energy’s partnership with leading E15 retailers who provide lower emission, higher biofuel blended fuel options, including Casey’s General Stores, Kum & Go, Minnoco, Sheetz, Kwik Trip/Kwik Star and Thorntons. The campaign leverages multiple marketing channels to promote the benefits of higher biofuel blends, including a broad digital presence and branding at the fuel pump.

“We are excited to be part of this initiative and highlight our leadership in offering our customers more fuel choices at the pump that are compatible with their values,” said Sheetz Director of Retail Fuel Pricing and Analytics Brian Renaud. “We’re proud to offer Unleaded 88 (E15) and access to an engine-smart, Earth-kind blend that oftentimes provides meaningful savings for anyone with a car 2001 and newer.”

The full campaign launched Feb. 2 and will be celebrated with a speaking engagement with Johnson East and husband, former NFL player Andrew East, at the Growth Energy Executive Leadership Conference in Dana Point, California, on March 15 -17. 

Growth Energy, Washington, D.C., represents producers and supporters of ethanol working to bring consumers better choices at the fuel pump, grow America's economy and improve the environment for future generations.

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