Kum & Go upped its charge into the future by forming an alliance in 2021 with San Francisco-based food innovation agency The Culinary Edge to significantly transform its menu and create healthier choices in the c-store space.

Kum & Go for a few years has been transforming its brand for two reasons, the first of which is to position its c-stores “for the long term in a world that doesn’t include gasoline,” said Stuart Taylor, vice president of business insights and analytics, noting a looming drop in demand due to the rise of electric vehicles and greater fuel efficiency in vehicles.

Kum & Go also added its first clean-label breakfast sandwich in 2021 and launched a new fresh-food menu that includes made-to-order food include grain bowls, higher-quality meats and vegetables layered on fresh baked bread, and more. It also revamped its brand with a new visual identity, tone, ad campaign titled “So Delicious It’s Distracting” and new tagline, “A Fresh Perspective.”

In 1959, W.A. “Bill” Krause and T.S. Gentle formed a partnership and created convenience-store chain Kum & Go. The two, a father-in-law and son-in-law, created Hampton Oil Co. in Hampton, Iowa, which became the Krause Gentle Corp. and later Kum & Go LC. Krause Group is parent company to a diverse set of businesses that include convenience retail, logistics, Italian wineries and hospitality, real estate, agriculture and soccer clubs.

Kum & Go has long been dedicated to the communities it serves, sharing 10% of its profits with charitable causes. Leadership speaks out on issues such as racial and sexual equality and racial injustice.

For benchmarking purposes, store counts are as of Jan. 1, 2022.

Headquarters:Des Moines, Iowa
No. of Stores:409
Rank Last Year:18